Treat some corporate political conduct as an unfair trade practice
What the document says“This type of behavior can rise to the level of an unfair trade practice when the business is (1) publicly traded; (2) highly regulated;”
The full list of conditions continues: enjoys legal privileges, enjoys market power, and appears to pursue its own political or social agenda unrelated to any conceivable branding concern. The chapter says such decisions would normally receive deference as business judgment but that this is harder in what it calls a highly partisan, ideologically divided America, and that businesses enjoying government privileges or market power should not replace democratic decision-making with their own judgment on controversial matters.
What the document actually says“This type of behavior can rise to the level of an unfair trade practice when the business is (1) publicly traded; (2) highly regulated;”
This can count as an unfair trade practice. It depends on what kind of firm it is.
Some firms take public stands on politics. The book says that can be unfair trading. It lists the conditions, such as having market power.
No action is recorded against this proposal. That is not evidence that none has been taken. See what the tracker does not yet cover.