Failure to comply is treated as an unfair or deceptive act
To require covered platforms to remove nonconsensual intimate visual depictions, and for other purposes, section 3, Sec. 3.
Written by .
Failure to comply is treated as an unfair or deceptive act
The document says “shall”Who acts: Federal Trade CommissionHow: statuteSec. 3 in the PDF
What the document says
“A failure to reasonably comply with the notice and takedown obligations under subsection (a) shall be treated as a violation of a rule defining an unfair or a deceptive act or practice under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).”
How the duties in subsection (a) are enforced. A failure to reasonably comply is treated as a violation of a rule defining an unfair or deceptive act or practice under section 18(a)(1)(B) of the Federal Trade Commission Act. That Act is cited, not indexed here.
What the document actually says
“A failure to reasonably comply with the notice and takedown obligations under subsection (a) shall be treated as a violation of a rule defining an unfair or a deceptive act or practice under section 18(a)(1)(B) of the Federal Trade Commission Act (15 U.S.C. 57a(a)(1)(B)).”
That sentence, in plain words
A site that does not follow these rules breaks a trade rule.
What this is about
The FTC guards trade rules. Breaking one lets the FTC step in.
No action is recorded against this proposal. That is not evidence that none has been taken, and nobody has yet read it against the record. See what the tracker does not yet cover.
Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act, Public Law 119-12, sec. 3, 139 Stat. 59 (2025). https://www.govinfo.gov/content/pkg/PLAW-119publ12/html/PLAW-119publ12.htm
This page
“Failure to comply is treated as an unfair or deceptive act,” Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act, section 3, Sec. 3. Read the Mandate, https://readthemandate.org/tools-address-known-exploitation-by-immobilizing/proposal/sec03-unfair-or-deceptive-act/ (retrieved October 10, 2026).
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